The Blu Ray technology is an innovative technology that produces high quality audio and video format on high definition discs. The technology is somewhat new though it is an inevitable fallout of the heavy animation and superior quality sound that is found in the latest movies. In fact, several movies require the features offered by the Blu Ray technology. For example, the high definition video and the 7.1 channel high quality uncompressed audio are invaluable for movies that depend heavily on animation and sound effects. That is why Blu Ray is making such a splash in the audio and video world.
A new technology format, however beloved it is, may be a source of confusion at times. Besides, technology always takes some time to catch up. So, though most users know that Blu Ray offers far more superior audio and video quality, there are gaps in their understanding when it comes to the specific players that are required for the Blu Ray Technology. Blue Ray discs are compatible with Blu Ray Disc players or Playstation 3. Computers that are equipped with Blu Ray Disc drives can also play the discs. Ordinary DVD and CD players cannot play Blu Ray Discs even though DVDs may be played on Blu Ray players, with some compromise in quality. As you can see, backward compatibility is not always an assured outcome.
Due to this crucial compatibility issue, people need to be able to differentiate Blu Ray Discs from ordinary DVDs. There has to be a way of differentiating the two so that inadvertent mistakes may be avoided. One of the most effective ways in which companies have managed to differentiate the two kinds of discs is through Blu Ray packaging, which is quite different from ordinary CD/DVD packaging.
People have very different expectations when it comes to Blu Ray disc packaging. They expect it to be more technologically savvy and well, more attractive. Most studios have adopted the use of blue colored plastic cases for Blu Ray discs. The size of these cases is also slightly bigger putting the consumer immediately on alert. When one company released Blu Ray titles in ordinary DVD covers with a small credit mention at the back of the case, many consumers were unhappy with the packaging because these were harder to spot on the shelves. The risk of picking up a Blu Ray instead of the ordinary DVD was much higher.
When you choose a Blu Ray duplication service, you need to pay special attention to the blu-ray packaging, options that the company offers. Duplicating is an effective and easy way of creating multitude copies from the master without compromising on quality in any way. However, along with state of the art facilities and expertise, you also need a way to package your discs in different ways. Some companies offer you thousands of packaging options. Some of them even offer the value added service of custom packaging options, which is a very effective way of saving cost since these packaging options are available to you at a nominal cost. Starting from the basic Jewel cases to Amaray case options, there is a wide selection of packaging options, which gives you a lot of flexibility in showcasing your product.
error smart: errorsmart
error smart: errorsmart
Article Source: www.articlesnatch.com